After spending $400M on advertising for their new Windows Phone 7, it’s now been revealed that Microsoft only managed to generate $616 million in revenue for their smartphone offering Vs billions for Android and $13.3 billion for Apple iPhones.
The new revenue figures do not bode well for Nokia who are banking their future on the Microsoft WP7 OS. A Windows-based Nokia phone could be produced the end of 2011.
In January, Microsoft said it had shipped 2 million WP7 handsets.
The seattlepi.com web site teased out the Windows Phone 7 and Windows Mobile revenue and put it in perspective. The blog post came up with the $616 million, which includes Windows Phone revenue, as well as revenue from Zune, Mediaroom, Surface and hardware.
The Windows Phone 7 launch back in November was according to Microsoft set to “stop” the rapid rise of Android based devices.
Current figures show that Microsoft has less than 4% of the global smartphone market.
Despite unfavourable performance in the smartphone sector, Microsoft’s Entertainment and Devices Division reported a whopping $8.716 billion in revenue for fiscal year 2011, which ended June 30. Much of the revenue came from the success of Microsoft’s Xbox 360 platform.