As consumers dump the Sony Bravia TV brand due to pricing and a move by Sony to third party manufacturers, LG Electronics and Samsung have picked up market share. The result is in Sony being pushed into third slot behind the two Korean vendors, who both manufacture the bulk of their own TVs .
In Australia, Sony has run constant promotions and giveaways in an effort to stop falling sales of their Bravia TV’s but has seen their market share fall from 32% this time last year to less than 15% this year nonetheless.
According to new DisplaySearch data, LG has outstripped Sony to become the world’s second-largest maker of liquid crystal display (LCD) TVs in the first half of 2009.
LG Electronics said it sold 6.74 million units of LCD TVs globally during the January-June period, including 3.55 million units in the second quarter. Second-quarter LCD TV sales soared 48 per cent from a year earlier, it said.
Sony announced last week that it sold 3.2 million units in the April-June period, with its first half sales reaching 6.54 million units. They also reported that the Japanese company was still losing money on their Bravia TV sales and that to date the company who brags that they have the best TV’s in the world has never made a profit on their flat panel TV operations.
LG held a 12.6 per cent market share in the second quarter, trailing market leader Samsung Electronics Co. with 19.9 per cent. Sony was in third place with 11.4 per cent.