Its reporting season in Japan this week, with Panasonic tipped to announce a return to profits, after reporting massive losses in the last quarter. Meanwhile Sony is expected to report yet another, operating loss as consumers dump their products in favour of offerings from Apple, Samsung LG and Panasonic.

While the Company has improved their TV market share in Australia, up from 14% to 20% it is still a long way away from the 32% share they had at the start of the year.

Globally the Company is suffering with Sony Ericsson last week reporting a 71% slump in profits. They have also been forced to slash the price of the Playstation PS3. In the camera market Panasonic has taken share away from Sony with the Companies share of the Australian market slumping this year.

Besides earnings results, Panasonic will be closely watched for any update on its planned acquisition of Sanyo Electric who recently launched new eco batteries and are now pitching new eco technology at automotive Companies.

Another key Japanese technology Company Nintendo us expected to announce a fall in both sales and profits due to sluggish sales of Wii console, revenue-drop off from a Wii price cut and the strong yen.