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The Seven Network is on track to sell 25,000 TiVo boxes by December and is confident it will reach its 50,000 target.


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According to an article from The Australian Financial Review entitled “Seven confident TiVO sales on target,” Seven’s Chief Sales and Digital Officer, James Warburton said that about 12,000 TiVo units have been sold since its launch on July 29.

The TiVo box was exclusively sold in Harvey Norman and Domayne stores for a couple of months. It was only recently when JB Hi-Fi, Dick Smith, and David Jones (just last week) have signed a deal to start selling the box in their respective stores.

Hybrid Television Services’ CEO, Robbee Minicola said “With the TiVo media device retailed through David Jones we have reached a significant milestone in the lead up to Christmas. David Jones customers value the convenience of a one shop solution for all their Christmas purchases and now TiVo can be on their gift list. Between the purchase convenience for consumers, the David Jones premium brand and our unique product positioning as a media device, not a PVR, we are well on track to deliver our national footprint.”

 

David Jones’ General Manager of Home Entertainment and Home Furnishing, Gary Neville said, “TiVo has achieved outstanding brand awareness in Australia in such a short time.  The product’s unique offering and additional capabilities as a media device ensures it is well placed with our other premium home entertainment products. Our product range is selected in accordance with what is most salient to our customers.  The comprehensive list of features and future benefits with the TiVo media device makes it a good fit for our customers.”

But TiVo aims to revolutionise the way people use their ‘media device.’ The Seven Network has recently struck a deal with Blockbuster that will allow TiVo owners to watch one free movie a week until Seven launches its movie-on-demand service (March 2009).

It also has plans to provide users with interactive games, transactional services, and even plans to add a back catalogue service that will offer old TV programs.

RRP: $699

See: www.tivo.com.au

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