Despite free PS3 consoles, big discounts and a 3 year Bravia TV warranty in Australia, new research has revealed the extent of Sony’s TV woes after with Display Search said that Sony’s global market share in LCD TVs fell to 14.7 percent in April-June from 16.5 percent a year earlier.
In Comparison Samsung is set to finish the year with over 35% share of the global market.
Also benefitting from Sony’s problems is LG Electronics who lifted its share of the flat panel TV market, to 11.6 percent from 9.4 percent, according to research firm DisplaySearch. Contributing to Samsun’s success has been the growth in demand for LED TV’s.
Samsung aims to sell 10 million LED televisions in 2010 from an estimated 2.5 million this year as the demand for the sets is showing steady and strong growth.
This week Sony is set to post a fourth straight quarter of losses as consumers desert the brand for new offerings from the likes of Apple, Samsung, and Panasonic in the camera market and LG. In comparison Sharp will most likely post its first operating profit in four quarters and Panasonic is set for its first profit in three quarters.
Sony’s red ink is likely to have expanded from the previous quarter due to appraisal losses on game console inventory but analysts expect it to have cut losses at its flat TV business by focusing on profitability rather than sales growth — a shift that may cap long-term growth potential.