A storm has erupted between Moto Atrix and Samsung Galaxy S II over who’s more powerful.
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Motorola claim the Atrix with 1 Ghz dual core processor is “the world’s most powerful” smartphone in ads which kicked off in the UK in June.
The claim was also flouted in Australia when the device was launched here, but that was before Samsung Galaxy S II with 1.2GHz dual core processor was released.
The TV ads features Atrix being used with the ‘lapdock’ accessory to power laptops and crunching graphical data on monitors.
However, the UK Advertising Standards Agency (ASA) has rejected this claim as ‘misleading’ and an ‘exaggeration’ based on the fact the Galaxy S II now has a faster processor.
The watchdog said it received several complaints about the ads, although failed to specify if they came from Samsung, in particular.
Motorola said it believed the Atrix features combined: dual core processor, 1GB of RAM supporting a high level of multi-tasking, 20% more powerful battery, and a webtop solution and accessory ecosystem, made it the world most powerful handset.
The Atrix maker also rejected the notion the Galaxy rival was more powerful saying, ‘although the Samsung Galaxy S II i9100 had a slightly faster processor, it did not operate the unique computer-like accessory ecosystem that the Atrix did,’ according to ASA.
Moto also claimed the ad did not claim the Atrix’s processor was the fastest, but focused on its combined features and capability.
However, the ASA rejected Moto’s all features combined argument, saying:
“We noted Motorola and Clearcast said the Atrix featured a processor that provided a computer-like speed, 1GB of RAM, crunching of graphical data, a webtop solution, surrounding accessory ecosystem and a biometric reader.”
“While we acknowledged the ad showed the phone being used with other associated accessories, we considered viewers would understand the claim “The world’s most powerful smartphone”, along with a close-up of the phone, to mean the phone, in isolation.”
“Although these elements described the performance and capability of the product, they did not necessarily make the product powerful.”
Because the Samsung Galaxy S II i9100 had a faster processor, the claim “world’s most powerful smartphone” had not been substantiated by comparative evidence, and the ASA ruled the ad was misleading.
Moto now have to show future advertisements without the claim.