MySpace has sealed itself as a music platform over a social networking tool with its recent partnership with music industry marketing platform, ReverbNation on its MySpace Music channel.News Corp-owned company, Myspace is integrating ReverbNation’s FanReach product onto its website as of December 20 in Australia. The platform includes greater tracking, sharing and stats for embedded songs for musicians marketing their music on the site.
The expansion of the site’s capabilities comes after News Corp president, Chase Carey declared MySpace’s quarterly losses of over $150 million “neither acceptable or sustainable.”
The site is currently used foremost as a marketing tool for independent musicians who use the site to gain publicity and showcase their music without the fees of setting up their own website or publicising privately. The new additions have been implemented to attract that audience.
The new features include emailing functionality for fan mail and social networking interactivity beyond just MySpace use.
“MySpace music has always been about nurturing and facilitating the relationship between artist and fan; FanReach is an important addition to our growing arsenal of music products that help artists own a direct communication with their fan base,” said President of MySpace Music, Courtney Holt.
