Nespresso has launched a coffee machine cash back promotion in line with the celebration of Father’s Day on 05 September.
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Nespresso said that customers who purchase any coffee machine from the Nespresso De’Longhi Lattissima range will receive $75 cash-back, while those who choose machines from the Nespresso De’Longhi CitiZ, Cube and Essenza ranges will receive $50 cash-back.
The company will accept cash-back vouchers for purchases made between 1 August to 12 September 2010.
To promote the consumer campaign, retailers will be supported with an extensive ATL campaign consisting of print (luxury and lifestyle titles) outdoor (all capital cities) and digital media as well as increased in-store demonstrations and a range of distinctive point-of-sale material.