Streaming video service Netflix is growing its customer base, gaining market share and expanding the Australian subscription and pay TV market, while incumbent Foxtel is holding its ground, losing market share but not size, new Roy Morgan Research data has shown.
Netflix is luring customers to the market, with Roy Morgan data showing that almost one in three Australian households now have some form of pay- or subscription-TV, up almost 30 per cent since the start of the year.
Netflix is now in 8 per cent of Australian homes, reaching 1.89 million people in July.
In January, Foxtel commanded a 95 per cent share of homes with pay or subscription TV, according to the Roy Morgan Research report.
However while its market share has fallen to 76 per cent since the arrival of Netflix, Foxtel’s customer base is almost unchanged at 2.34 million.
“So far, it appears Foxtel hasn’t been damaged by the arrival of Netflix,” ,” commented Tim Martin, Roy Morgan Research media GM.