Netflix has singled out Samsung, LG and Sony TVs, recommending them for providing a superior smart TV experience.
They claim that these TV manufacturers have gone to great lengths to ensure seamless integration with their video-streaming platform.
Among the TV models given the tick of approval by Netflix are:
LG’s UJ6300, UJ6500, SJ8000, SJ8500, SJ9500, UJ7700, B7, C7, E7, G7, and W7 4K Ultra HD TVs;
Samsung’s 7-, 8-, 9- and Q-series smart TVs; and Sony’s X850E, X900E, X930E, X940E Android TVs.
These models offer “better usability,” faster performance, and new features that make getting to Netflix and other Internet TV services as easy as getting to live TV, said Brady Gunderson, Netflix product management director, and David Holland, Netflix business development director, in a company blog post.
Companies must meet at least five of the following seven criteria:
*ability to power on your TV and start using Netflix or other Internet TV apps in just a few seconds;
*switching between apps or from apps to live TV and back again almost instantly;
*the Netflix app is easily accessible from the TV menu;
*the TV “remembers” what the user was doing and wakes to the same place as when it was turned off;
*the Netflix interface appears in high resolution;
*the remote has a Netflix button that can turn on the TV and open the platform within a few seconds; and
*the latest version of Netflix is installed on the TV.
The TVs will be in all countries where Netflix is available, the content provider said, although specific model availability varies by region. Sony, Samsung and LG were also recipients of the 2016 recommendation.
Brands missing from the line-up include Panasonic, Philips, Hisense, JVC, Toshiba and TCL.
Netflix told ChannelNews that the recommended TV models from Samsung, LG and Sony are part of its first designations for the year, and independent testing would be completed on additional TVs throughout the year as they come to market.