Sony who earlier this month revealed a $6,999 11″ OLED display panel for the Australian market which was more than $3,000 more expensive than the same XEL -1 OLED model in the USA is now tipped to unveil their second generation OLED screen at the IFA show in Berlin in September.
Sony who earlier this month revealed a $6,999 11″ OLED display panel for the Australian market which was more than $3,000 more expensive than the same XEL -1 OLED model in the USA is now tipped to unveil their second generation OLED screen at the IFA show in Berlin in September.
The new model that is tipped to be the XEL -2 OLED is expected in either a 21″ or 27″ sized screen.
For the price of the Sony XEL 1 OLED screen in Australia a consumer can buy 9, 42″ Telefunken HD plasma TV’s which were last week the most popular plasma TV’s in Australia or one of the new Samsung 8000 Full HD LED TV that has a next generation 200MHz management system and a new Internet content system. The new Samsung LED technology also allows users to save up to 40 percent less power than a conventional TV.
At the FPD Expo in Tokyo last week Sony showed off a prototype 21-inch OLED with 1366×758 resolution and a contrast ratio of 1,000,000:1. This is similar to the overpriced XEL-1 currently being sold in Australia.
Sony is also keen to grow their 3D Cinema projector business. Currently Sony’s digital projectors, capable of displaying movies at 4096×2160 resolution, will be outfitted at all 4,628 screens at AMC theatres throughout North America. The use of digital projectors as opposed to current film units will mean a decrease in the cost of distributing content to the theatres, and in the theatres themselves as movies could be streamed through a network.
Sony believes movie theatre chains in Australia are reluctant to switch to 3D projectors due to their high costs. The 3D glasses viewers must wear are reusable, but as the lens is scratched over use, quality degrades and the glasses or lenses must be replaced. Sony aims to help studios reduce costs by providing theatre chains with digital copies, instead of have them scan and digitize film in order to play it on their digital projectors. This process also degrades quality.
