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EXCLUSIVE: Panasonic Australia has confirmed that they will launch their new 3D ready 50in Plasma TV in Australia early in 2010. It is also tipped that the Japanese Company will also introduce a 3D Blu ray player and a 3D home theatre kit in the future.

Panasonic Australia has confirmed that they will launch their new 3D ready 50in Plasma TV in Australia early in 2010. It is also tipped that the Japanese Company will also introduce a 3D Blu ray player and a 3D home theatre kit in the future.

Paul Reid, Director, Consumer Electronics Group, at Panasonic Australia said that their 3D TV which will go on sale in Australia shortly, sets a new benchmark for 3D TV’s which are proving popular with Hollywood studio’s who are investing significantly in new 3D content.

Read said “This 3D TV is very exciting, it has been developed to comply with several standards including Blu ray and HDMI. We are also confident that there will be enough content to support the new technology as Hollywood studios are investing significantly in new 3D movies. Panasonic is working closely with several studios. We have also developed a new 3D camera which is being used to shoot 3D movies” he said.

The new Panasonic 3D plasma TV represents some of the early fruit from Panasonic’s advanced authoring laboratory in Hollywood. Based in Universal City the new 3D labs are working towards establishing a 3D Full HD (3D FHD) Blu-ray format along with the introduction of a range of 3D products said Panasonic executives.
Several weeks ago Sony said that they were developing new 3D Bravia TV’s along with new 3D camera’s, for what is shaping up to be a bitter battle between the two Japanese Consumer Electronics giants, who are both losing money.   

Panasonic’s 3D plasma screen still requires users to wear active-shutter glasses. These glasses create the illusion of 3D by alternately darkening the lenses of over each eye, synchronising with the screen’s refresh rate.

Panasonic has also confirmed that they are currently developing a Plasma 3D Full HD home theatre system which SmartHouse saw at the 2009 CES Show.
Also being developed is a 3D-ready digital cinema projector (Theatrical Dolby 3-D system) with a 380-inch screen theatre for 3D HD picture quality evaluation, and a 3-D ready MPEG-4 AVC High Profile encoder.

Panasonic described their 3D strategy as the introduction of a range of 3D TV’s which will ‘perfectly complement’ the firm’s upcoming range of 3D-capable Blu-ray Disc players creating a ‘full HD 3D system’.

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