Samsung is set to use a new $9.95 a month Music Hub content streaming deal with EMI, in an effort to differentiate their brand from the likes of Sony Panasonic and LG. The deal is exclusive to Australia.
Backed by a $3M marketing campaign the Korean manufacturer is hoping that the promise of music and Full HD music clips delivered to five different products spanning TV, Smartphone and tablets will give them an edge running into the peak buying period.
The service will available across multiple devices including the Companies Galaxy S II and their new range of Smart TV’s. Early next year JB Hi Fi is set to launch a similar service across multiple devices.The service provides consumers with unlimited access to millions of songs there is also over ten thousand music videos from all four major record labels including Sony, EMI, Warner and Universal.
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Pricing starts at $9.99, a month. The service will be available on the Samsung GALAXY S II Smartphone from 17 October 2011 (and later on all Samsung GALAXY android v2.2 devices and higher from 1st Nov, 2011).
It will also be available from other Samsung products including the Galaxy Tab 7″ from November 2011, Samsung Smart TV’s by mid December 2011 and Samsung Smart Home Theatre Systems & Smart Blu-rays, by mid December 2011.
The service is multi platform and comes with smart caching which sync’s playlists on the Samsung Galaxy range over Wi-Fi to avoid 3G data ‘bill-burn’.
Users will have access to over 10,000 on-demand HD (720p) clips with Stereo sound.
Another unique feature is the inclusion of “Follow Me” technology so that when a user logs in on any compatible Samsung device the service automatically picks up the place on the track where you were when you were last listening.
Long term contracts are also available, six months is $54.99 or 12 months for $99.99.
The Premium product gives users access to four Samsung compatible products and web browser access for $14.99/month or six months for $79.99 or 12 months for $149.99.
A two month trial, for all existing and new Galaxy S II Smartphone’s users who purchased before 31 December 2011 will be available.
According to Phil Newton the new head of Samsung’s consumer electronics division the service which goes live today will set Samsung apart from other device manufacturers.
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The new service will also be available on the Samsung range of Tablets if the Company is allowed to launch their 10.1 and 7″ Android tablets in Australia following an application by Apple to the Federal Court to ban the devices from going on sale for alleged patent breaches.
According to EMI the Australian market has witnessed 30% “digital” growth during the past 12 months.The overall music market was worth $384m in 2010 of which digital was $104m. Half year figures for 2011 not yet published but show continued positive growth for digital.
According to Newton who took over the Consumer Electronics and AV division at Samsung a few months ago the new service is the only service that runs over multiple devices.
“This is just the start, content is going to be a key driver for devices in the future and we are lucky at Samsung that we have several devices that we can stream the service to”.
Newton admitted that next year Samsung will launch new TV’s that will have built in fast processors that allow users to interface with multiple devices, access content while giving them the power to play a multitude of both music and video content.
Samsung Australia is also set to launch a new Universal Application in partnership with Telstra that allows users of their T”Samsung has worked closely with the major record labels to locally develop this service exclusively for the Australian market,” said Tyler McGee, Vice President of Telecommunications, Samsung Electronics Australia.
“The era of cloud services is now upon us and has opened up an ideal connection between music and devices. Streamed music is a revolutionary step in the way we access music that?s shaping music in much the same way as digital downloads did for CD,” he added. “Consumers are now able to create their own music collections through a range of different devices, with access to millions of songs at an incredibly affordable subscription price.”
The service has been applauded by key influencers across the Australian music industry, including Dan Rosen, Chief Executive Officer, ARIA (Australian Recording Industry Association) who said, “On behalf of ARIA, I welcome Samsung?s new Music Hub service into the arena of music streaming as a great way for music lovers to access music in a legitimate format which supports artists, labels and songwriters”.V’s and tablets to access live TV, movies and their new music hub content.