Apple have launched their thinnest ever iPod while also slashing the price by up to 23%. The new Nano also has a sleek new design with a curved aluminum and glass enclosure and new Apple “Genius” technology which automatically creates playlists from songs in your music library with just one click.
The new iPod nano also features a refined user interface, a high resolution portrait display and a built-in accelerometer which automatically switches to”Cover Flow” when rotated. It automatically goes into Shuffle mode when lightly shaken.
It is also capable of up to 24 hours of music playback or four hours of video playback and is available worldwide immediately in an 8GB model for just $199 RRP (including GST) and a 16GB model for just $279 RRP (including GST). Both models come in silver, purple, blue, green, orange, yellow, pink, red and black.
Apple have also introduced a second generation iPod touch featuring a new thin contoured metal design, a 3.5-inch widescreen glass display, 802.11 b/g Wi-Fi wireless networking, integrated volume control buttons and a built-in speaker for casual listening as well as a built-in accelerometer and other advanced sensors, and Apple’s Multi-Touch user interface. iPod touch, is now now available in Australian stores for $329 RRP (including GST) for the 8GB model.
However the Apple event that was billed as being a “Really Really” big event was nothing more than an iPod launch.
“There was nothing revolutionary,” Andrew Silverberg, vice president and portfolio manager for Alger Large Cap Growth Fund, said in an interview with Bloomberg .”The news is what people were expecting. We have seen these kinds of sell-offs before after other Apple events.”
Apple boss Steve Jobs, 53, hosted the event following weeks of speculation that he was “Very sick”.
He told US cable network CNBC that he is healthy even though he “could stand to gain 10 to 15 pounds,” reporter Jim Goldman said. Some investors had speculated he might be ill again after he had a successful surgery to treat pancreatic cancer in 2004. Speculation surfaced again in June, when he appeared at the Apple developers’ conference looking noticeably thinner.