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After retail stores Apple CEO Tim Cook moved to the new Apple Watch Series 3.

He said “The Apple Watch is designed to help people stay active and motivated so they can have a better day.” He said sales had grown by 50% during the past 12 months.

Apple Watch is now the number 1 watch in the world, above Rolex, Fossil, Omega, Cartier claims Cook.

“97 percent customer satisfaction rate. “This is blow-away!”

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“People write to us all the time and tell us how the Apple Watch is helping them lead a healthier life.”

It appears that after a slow start a big reboot and refocus of the Watch on health and fitness seems to have worked. It’s also the big focus of a new video that Apple showed at their event.

Jeff Williams, Apple COO then came onstage, he said “We’re adding smart activity coaching, a completely redesigned workout app, new features for swimmers.” GymKit to pair with gym machines.

“We’re adding smart activity coaching, a completely redesigned workout app, new features for swimmers.” GymKit to pair with gym machines.

New dual-core processor. Siri is faster, and Siri can talk now.

Apple’s ad for the new watch is touting “40 million songs on your wrist.” But how often do I have my watch on but also not have my phone?

“All day battery life,” he says — up to 18 hours. But what if you actually use the cellular connection?

Orders start September 15th, available September 22nd at Optus, Vodafone and Telstra. There was no mention of JB Hi Fi or Harvey Norman.

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