Despite tight margins and the exit of several big brands from the TV market US sound Company Bose has decided to get into the TV display market with what has been described as a complicated 46″ 1080p LCD display screen that has 16 audio speakers which are controlled via a separate device which comes with the display unit.
Earlier this year, several specialist CEDIA dealers dropped the Bose brand after the Company tried to force an “expensive” merchandising deal on dealers.
The new Bose VideoWave TV goes on sale in the USA at $5,349. The price includes what Bose is describing as a “white glove” service that involves installer staff arriving at a home to remove an old TV and then setup, connect and then train consumers in the functions of the new system.
Currently 46″ LCD TV’s are selling in Australia for sub $1,500. The Bose device has no TV tuner has no IPTV capability and will not deliver 3D.
Phil Hess, product marketing VP of the Bose home entertainment division told TWICE Magazine in the USA that “For now, the system will be displayed and demonstrated only in Bose stores because it requires a fair amount of education and demonstration” he said.
The system “is not what it looks like,” he explained. “It’s a TV, home theatre system and music system.” The company, he noted,” has a lot of hard work in front of us to make sure the consumer understands the value.”
A part of the package Bose has developed a new RF remote which comes with a click pad which is designed to simplify setup and make navigation “easy”.
The device appears to be so complicated that Bose insists that consumers will need a demonstration of the system’s handheld RF “click pad” remote to understand its simplicity, Hess said.
The remote features six buttons for often-used functions, four-way navigation keys, and a rectangular touch-sensitive click pad that surrounds the navigation keys. Consumers use the navigation keys to select among one of five HD video sources and an included iPod/iPhone dock.
TWICE Said that users then press the click pad to display an on-screen control frame that appears around all sides of the display to control the chosen source’s major functions. Moving a thumb around the click pad’s surface moves the cursor around the control-frame menu, which is customized to different source types, including Blu-ray players, cable and satellite set-top boxes, DVRs and the iPod dock. The four-way navigation keys can be used for such functions as selecting individual iPod-stored songs and videos and navigating a cable box’s channel guide.
The RF remote controls all connected sources via the console’s IR blaster and embedded database of IR codes of thousands of devices, including Apple TV. The console also automatically identifies which brand and model codes to use when the owner aims a connected component’s IR remote at the console’s IR eye and presses several remote buttons.
The console connects to the 1080p display via a proprietary cable.
The display screen has fluorescent backlight and 100Hz refresh rate. The monitor chassis incorporates audio amplifiers, 11-band electronic EQ, and 16 drivers, including six woofers that fire into a new wave guide in such a way that they cancel out vibrations.
The woofers deliver bass extension and SPLs “comparable to Lifestyle systems” that use an outboard subwoofer, said Hess.
For high frequencies, Bose uses one tweeter on the bottom of the chassis for the centre channel and two top-mounted tweeters, each firing into their own Phase Guide to direct sound around the room.
The system’s console features non-3D 1080p HDMI inputs and ADAPTiQ audio room correction.
The console is “virtually the same” as the Lifestyle V35 console, said Tim Saeger, product development VP for the home entertainment division. That console features Dolby TrueHD decoding, multichannel PCM playback, and proprietary decoding of Dolby Digital Plus, Dolby Digital 5.1 and DTS 5.1
It is not known when the TV will be launched in Australia or at what price.