Activision announced that its new game, Call of Duty: Black Ops, has broken theatrical box office, book and video game sales records for five-day worldwide sell through in dollars. The game established an all-new five-day worldwide sell-through record of more than $650 million.
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Activision Blizzard’s CEO, Robert Kotick said, “Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment. The title’s success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media.”
“The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard’s leadership role in online entertainment,” added Kotick.
Activision Publishing’s CEO, Eric Hirshberg said, “There are many reasons for the success of Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world. There are millions of people all over the world engaging in this community. It’s our job to keep them coming back for more.”
In addition to beating all previous first-and five-day box office, book and video game sell-through records, Call of Duty: Black Ops set two new records on Xbox LIVE.
According to Microsoft, more than 5.9 million multiplayer hours were logged playing Call of Duty: Black Ops by end of launch day, November 9.
The game also was a tremendous success on the PlayStation 3 and the best-selling video game launch of all time on Amazon.com and at GameStop in North America.
Activision is excited about the performance of Call of Duty: Black Ops, but given that it is still very early in the holiday shopping season, the company remains cautiously optimistic.
