A gap in American TV has recently been plugged with the introduction of DogTV.
As a news.com.au rightfully points out, the channel isn’t about dogs, but for dogs.
The channel has been ‘scientifically developed’ and manipulates stylistic elements to appeal specifically to dogs. Programming will accentuate blues and yellows and the company has vowed against gunshots, explosions heavy metal music, commercials and reruns.
It also features content desirable to canine companions, airing shows that will motivate your dog to move and play. When they tire from scurrying around, they can enjoy programming that’ll relax them, and watch ‘exposure’ programs, which are characterised by things they’d be familiar with when out on a walk.
It is being positioned as a canine companion, preventing your dog from feeling separation anxiety when owners are away,
The DogTV website claims “DOGTV’s 24/7 programing helps stimulate, entertain, relax and habituate dogs with shows that expose them to various movements, sounds, objects, experiences and behavior patterns, all from a dog’s point of view.”
The channel airs 24 hours a day, 7 days a week. At present it is available to San Diego residents alone and has garnered a 1 million subscription base since its February launch.