Move over Kogan and Tyagi – there’s a new kid on the block.Chinese TV imports are making their way to Australia by more means than ever before thanks to a saturation of e-vendors who bypass retail costs by selling direct online.
OHKI is the latest player in that market, going up against established e-tailers like Tyagi and Kogan who either partly produce goods in Australia or more often ship them straight from Chinese factories.
OHKI goes up against Kogan’s LivePrice system with a monthly ‘flexirent’ system that acts similarly to Radio Rentals, where customers can pay monthly fees toward the cost of their TV rather than a full, upfront payment. Kogan’s LivePrice was announced last year where customers could pay up front before production began on their TV to get a discount.
OHKI are currently offering a 42 inch LED TV for $999 that features all the contemporary TV perks like in-built USB ports, digital tuner and PVR functions with a two week free trial period.
While Harvey Norman and other retailers are being pushed further over the edge by online competition in consumer electronics, e-tailers are also facing stiff competition from their own marketplace.