New GFK Data Reveals Tablets Grew PC Market In Q1 As Smartphones Wobble

X

Tablet sales is driving growth in the Australian PC category which grew 3% in the first quarter of 2014 claims GFK.

Brands such as Apple, Samsung, Microsoft and Acer are grabbing market share at the expense of brands such as Toshiba and Dell who are struggling to get traction in the tablet market which IDG claims will grow by 12% this year according to IDC. 

New GFK data reveals that after experiencing tough market conditions throughout 2013, the IT sector has bounced back in quarter 1, 2014, growing by 3% in value.

Tablets sales delivered double digit growth for some vendors.

The average price of notebooks, and tablets also rebounded, with quarter 1 recording anaverage price growth for the first time in over a year.

GFK said that the mobile computing market declined slowed by dramatic fall in sales in the first quarter, however the decline has flattened out with growth of smartphones of 1.6%.

The increased share of premium priced phones was a key factor for this growth, with the market average price increasing strongly during the quarter due in part to carriers reducing their subsidies for smartphones. 

GFK said that premium smartphones have brought a range of high-end features into the market.
The majority of phones purchased in quarter 1 came with a 4G connection, allowing for faster delivery of data. Bigger screens were also more prevalent, as a quarter of all phones purchased had a screen that was 5″or larger.
728 x 90 New GFK Data Reveals Tablets Grew PC Market In Q1 As Smartphones Wobble
Flick of a switch 728x90 1 New GFK Data Reveals Tablets Grew PC Market In Q1 As Smartphones Wobble
gtv r3 728x90 px New GFK Data Reveals Tablets Grew PC Market In Q1 As Smartphones Wobble
LB 728x90px New GFK Data Reveals Tablets Grew PC Market In Q1 As Smartphones Wobble
3 728x90 New GFK Data Reveals Tablets Grew PC Market In Q1 As Smartphones Wobble
728x90 New GFK Data Reveals Tablets Grew PC Market In Q1 As Smartphones Wobble
BEL2221 4Square Magsafe 728x90 New GFK Data Reveals Tablets Grew PC Market In Q1 As Smartphones Wobble
Suunto 728X90 New GFK Data Reveals Tablets Grew PC Market In Q1 As Smartphones Wobble
Leaderboard 728x90 New GFK Data Reveals Tablets Grew PC Market In Q1 As Smartphones Wobble
211112 4Square Banner Narrow TWE3B 2 New GFK Data Reveals Tablets Grew PC Market In Q1 As Smartphones Wobble


YOU MAY ALSO LIKE