New IP TV’s Set To Be Hot Content Needed

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TV manufacturers in Australia including Sony Samsung LG and Panasonic are set to go head to head with a new generation of Internet enabled TV’s which research Company Park & Associates claims is going to be a thriving category in 2010.

TV manufacturers in Australia including Sony Samsung LG and Panasonic are set to go head to head with a new generation of Internet enabled TV’s which research Company Park & Associates claims is going to be a thriving category in 2010.   

The number of Internet-connected TVs used as networked devices in the US alone will nearly triple in 2010, from 2.4 million in 2009 to more than 7 million, according to Parks Associates. Consumers will use them to rent movies and access content on their home PCs as well as access services like YouTube, and Facebook.

A major player in the Australian market is set to IceTV who early next year will offer manufacturers a white box PVR. They are also able to deliver a full electronic program guide as well as access to a variety of services via the new IceTV interface. Also set to be a major player in this market is Foxtel and Telstra who will next year launch new Internet based content services for consumers.

According to Park & Associates systems such as the Nintendo Wii,PlayStation 3 and Xbox 360 will remain the No. 1 Internet-connected networked devices in households with all three Companies set to offer access to movie, music and gaming content over an IP network. The researchers also claim that connected Blu-ray Disc players wil be used as networked devices to access content from Internet sites.

 LG, Panasonic and Samsung already have networked Blu-ray players.

“The online video services are not compelling enough to convince consumers to cancel their pay TV services,” said Kurt Scherf, VP and principal analyst for Parks Associates. “There hasn’t been a compelling reason to connect more devices to home networks.”

He added that premium Web video from companies such as CinemaNow, Netflix, Blockbuster and Amazon VOD is “significantly” on the rise, as those companies allow their content to be distributed on more devices.

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