LG has thrown their hat into the Android phone ring with two new models including the LG Optimus One and Optimus Chic, which are aimed primarily at the budget end of the Smartphone market. Pricing starts at $349 with both phones running on a 600Mhz processor.
Like the Galaxy S from Samsung, the two new Android 2.2 LG phones, will only be available from Optus however LG is talking to mass retailers. Later today HTC is set to announce new Android based phones in London.
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LG who claim that they aim to sell 10 million Android phones this year claim that they are set to go head to head with Samsung in Australia in what will be a bruising fight for marketshare.
According to Brad Reed, the recently appointed Mobile Marketing Manager at LG the company is set to invest significant dollars in an effort to gain market share. “We aim to be #1 in the consumer electronics market in Australia. We have the product range and while our track record in the past has not been as good as it should have been we are now committed to being a major player”.
During the next month LG is expected to launch two new Windows Phone 7 models including the E900 and the C900.
The products were shown off at a press conference in Seoul, where LG’s head of mobile, Skott Ahn, announced that LG’s expectations for the Optimus One and Chic is that they “should sell more than 10 million devices”.
The staged event that was delivered over a broadband network was more “stutter vision” than slick presentation.
The two smartphones have Android Froyo which delivers Google Voice Actions, Google Voice Search and Google Goggles, claims LG.
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The LG Optimus One has a 3.2-inch wide HVGA screen, a long-life battery which can handle 450 minutes of talk time and the touchscreen is capacitive. It also houses a 3MP camera, microSD card slot (up to 32GB) and a 600MHz CPU.
The Optimus Chic is for the style conscious and also has a 600MHz CPU, but can only handle 330 minutes of talk time. It also has DLNA connectivity and LG Air Sync, and there’s also a 3.2-inch HVGA capacitive touchscreen on board.
It will have a 3.2-inch capacitive touchscreen display, 3MP camera, FM radio, WiFi, Bluetooth and 3G connections and a 600MHz unnamed processor.
Optimus Chic, which Reed said had more of a feminine appeal, will appear in Q1 next year via a carrier to be named. A demo unit passed around at last night’s event was connected via Telstra.
The Chic has a 5MP camera, the same 600MHz processor and 3.2-inch display, plus a digital compass and accelerometer. Price has yet to be determined.
– LG execs in Seoul revealed work is proceeding on a tablet device, but this won’t be seen until next year. “We don’t just want to release a large smartphone – we want to release the best in market,” said mobile chief Scott Ahn. “We have to consider hardware, software and content equally.”