Microsoft is set to take Google head on with the release next week of a brand new search engine. Code named Kumo Microsoft is believed to have invested million into development of the new engine which has been tested globally by hundreds of Microsoft employees during the past month.
According to the Wall Street Journal Microsoft plans to demonstrate its new search engine publicly for the first time at D: All Things Digital, a technology conference put on by the News Corp owned Wall Street Journal.
The company is planning a major advertising campaign to promote the new search engine around the world. It will also be seeded into Windows Explorer updates as well as into Microsoft’s new Windows 7 operating system.
Earlier this year Google seedced their new Chrome Browser into the the front page of their global search engine in an effort to increase useage. The new Microsoft offereing will replace Microsoft’s current Live Search engine.
A Microsoft spokesperson has declined to comment.
More to follow.
