Bose who are under enormous pressure in the iPod attach market is set to expand their iPod docking station range in Australia with the launch of a new Sound Dock 10 system which is described as the first docking speaker system to incorporate a “future-proofing” modular dock design.
Bose claim that consumers will be able to replace the system’s current docking module with yet to be specified future modules.
In the past Bose has complained over the high fees that Apple charge partners for docking to their 17 pin iPod and iPhone products.
The new system will dock with other portable sources and future iPods and iPhones whose docking pins might be incompatible with current docking stations.
Set to be launched in the USA this month and Australia before Xmas the SoundDock 10 which is expected to retail for $999 in Australia which is almost double the US price, delivers higher output, deeper bass and greater dynamic range than the company’s current two models.
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Positioned as a total music system Bose claims that it delivers clarity across the frequency range, concert-hall output and “deep low notes”.
According to TWICE a Bluetooth module, will also be available that streams stereo music from Bluetooth-equipped mobile phones MP3 players, PCs and laptops. That module uses the Bluetooth Class 1 standard, which delivers a range of up to 90 metres when used with PCs, laptops and other devices. Most mobile phones use Class 2 Bluetooth, whose range is up to 33 feet because of battery constraints.
The SoundDock 10 has a separate woofer to complement left-right midrange/tweeter drivers, higher power amplification, a more robust power supply, a new 52-inch-long wave guide that delivers the bass response of a 75-inch wave guide, a more efficient woofer with larger magnet, and a metal cap to cover the driver and divert driver output into the wave guide claims the Bose press release.
Proprietary DSP that was 10 years in the making enables the device to play loud without distorting and play at low levels with natural frequency response, the company added. The DSP is also designed to improve detail and definition.