New Nikon 1 Mirrorless Smashes Sales Records

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The Nikon 1 compact system camera which was voted the best mirrorless camera by SmartHouse recently is smashing records around the world.Last week the Nikon J1 made it to the top of the best-seller list in the UK, it also set  highest number of models sold in one week.

Due to the recent holidays it is not known how well the new camera is doing in Australia.

Nikon claims that is now the number two best-selling brand for compact system cameras in the world.

Speaking to UK’s TechRadar, Jeremy Gilbert, Nikon UK’s Group Marketing Manager, said, “It’s early days and we’re still finding out about the customer, and who’s buying what. Clearly a market for CSC cameras exists, and that might be people who are not necessarily interested in ‘photography’, but just want to take great pictures.”

“These people aren’t necessarily our traditional customers, but what we need to do next is plan the best way to move forward with them. We’re doing research to monitor customer feedback.”

Nikon joined the compact system market relatively late on, when compared with other manufacturers such as Olympus, Sony and Panasonic, introducing the Nikon 1 V1 and J1 back in October.

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