New OZ Online Rankings Apple Creeps Into Top 10

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Nielsen has released its third quarter ranking of the top 10 online parent companies/divisions, the top 10 web brands and the latest Australian Internet usage trends.

Nielsen has released its third quarter ranking of the top 10 online parent companies/divisions, the top 10 web brands and the latest Australian Internet usage trends.
Google maintains its top position for both the parent and brand rankings with an average monthly unique audience of 12.7 million for the quarter, while Microsoft (including NineMSN) again took out second place in the parent companies ranking with an average monthly unique audience of just over 11.4 million and NineMSN/MSN ranked second for online brands with an average monthly unique audience of around 9.9 million (see charts 1 and 2).
20101018093620b0a5c 600x349 New OZ Online Rankings Apple Creeps Into Top 10
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Chart 1

The biggest movements for the quarter were parent company Yahoo!, which overtook eBay and News Corp Online to the number five online parent company. At brand level, Apple was a new entrant to the top 10 ranking, moving from twelfth position in the previous quarter, to the number 10 position for online brands.
20101018093720b1ac6 600x349 New OZ Online Rankings Apple Creeps Into Top 10
Click to enlarge
Chart 2

The total active* Australian Internet population for the quarter was 14.6 million, 65 percent of the Australian population.
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