Samsung is set to launch a new range of cameras that claim to suit the needs of all photographers. Included in the lineup are: a compact camera with DSLR features and interchangeable lens, a wi-fi enabled camera, as well as a waterproof camera
Samsung Australia’s Digital AV Marketing Manager, Sagar Dave said, “You can never anticipate a great moment but Samsung’s new digital still camera range ensures you will have the right product to capture it when it does occur. The 2010 line up is a combination of stylish design and innovative technology delivering the ideal camera for each individual’s needs whether they are casual snappers or passionate photographers.”
Revealed at CES 2010, the Samsung NX-10 sports a mirror-less design, has a smaller profile than its DSLR counterparts, and has the ability to change lenses. Besides taking photos, the NX-10 is also able to take high definition movie recording with H.264 codec. The NX-10 will be available from April and comes with two kits: $899 with the pancake lens and $849 with the 18×55 lens.
The PL-Series includes Samsung’s PL150 and PL101 digital still cameras. Both models have a 1.5-inch colour LCD located on the front of the camera, various playback features, and 720p HD recording. The PL150 and PL101 come with a 12.2-megapixel CCD sensor, providing sharp and detailed images.
The PL150 has 5x optical zoom, 27mm-wide angle lens, and Samsung’s Advanced Dual Image Stabilization (IS) technology. The PL101 features a standard 35mm lens with 3x optical zoom, paired with Digital Image Stabilization. The PL150 and PL101 will be available later this month for $299 and $279, respectively.
Samsung also announced the new ST Series. The Samsung ST5500 and ST5000 includes optical zoom and wide angles. The ST5500 comes with Bluetooth 2.0, Wi-Fi and DLNA, comes with a built-in touch-screen QWERTY keyboard for instant photo uploading to social sites.
Both the ST5500 and the entry-level ST5000 has 7x optical zoom, Schneider-KREUZNACH lens with 720p HD video recording, and built-in HDMI connectivity. The ST5500 and ST5000 will be available from April for $499 and $399, respectively.
The Samsung WB2000 records in Full 1080p HD and has a 24mm ultra-wide angle Schneider KREUZNACH lens with 5x optical zoom. It is also has a maximum video recording speed of 1,000 frames per second and a burst mode capable of capturing 10 full-size digital stills per second.
Other additions to the WB Series will be the WB650 and WB600. It comes with 24mm ultra Schneider lenses and 15x optical zoom, but has a body that measures less than 30mm thick. With the WB650, users will also be able to note precisely where every photo was taken with the help of built-in GPS technology to pinpoint and store the exact locations.
The WB2000 will be available from May with pricing yet to be confirmed. The WB650 and WB600 will be available from the end of March with an RRP of $499 and $399 respectively.
Samsung also launched the ES70 and ES65 – two easy-to-use cameras at an affordable price. With the 12.2 mega-pixel ES70 and 10.2 mega-pixels ES65, casual photographers will be able to enjoy the benefits of more powerful lenses as both models feature a high-quality 27mm wide-angle Samsung lens with 5x optical zoom.
The ES-Series also offers a full suite of automatic controls, including Samsung’s Smart Auto scene recognition technology, Perfect Portrait System as well as Samsung’s Beauty Shot – a unique technology which allows users to remove imperfections and blemishes from a subject’s face! The ES65 has an RRP of $129, while the ES70 has an RRP of $169.
The 10-megapixel EX1 is Samsung’s flagship camera. It incorporates a full-range of advanced features, including a high-performance imaging sensor and a 24mm ultra-wide angle lens. The EX1 will be available from mid May with an RRP of AUD$649.
Finally, Samsung has launched the WP10, a camera that is waterproof up to 3 meters. The company claims that it is able to take bright images underwater, has a 5x optical inner-zoom lens complete with Digital Image Stabilization. The WP10 will be available from April with an RRP of $249.