Just 6 months after telling consumers that they had the best 200Hz Motionflow TV technology in the world Sony has dumped their first generation for a new version which LG is saying is questionable.
The 2nd generation of their 200Hz Motionflow technology was launched in Australia today with a new Z55 Series Bravia LCD TV range. Sony claims the Z5500 consumes 25-35% less power than last year’s models and also offers a number of ‘eco-aware’ features and an ‘energy saving switch’, aka a power button.
Earlier this week LG in a clear dig at Sony’s 200Hz technology aid that that their full HD TruMotion 200Hz technology is different from other 200Hz technologies. Others use an interpolation system which creates “new frames” between each true frame. These interpolated frames are the TV’s best guess as to what should appear LG claims.
Paul Colley technology communications manager at Sony Australia has come back claiming “This new Sony model is not just 200Hz, it’s the 2nd Generation of 200Hz, which further improves and sharpens all aspects of motion. Most 200Hz can’t handle vertical motion correctly; the new Bravia Z55 handles it perfectly.”
LG responded by claiming that LG’s TruMotion 200Hz employs a different approach than Sony in that in uses frame insertions plus scanning backlight technologies. By flashing on and off, the backlight produces actual black frames between true and inserted frames therefore reducing motion blur, increasing sharpness and improving contrast levels in dark scenes.
Paul Colley, technology communications manager at Sony Australia, hosted the event and talked guests through the diverse range of products on display, but the main surprise of the morning was the uncovering of the Bravia Z55 Series LCD TV.
The new Z5500 Series Bravia will be released in July in three screen sizes: 40″, 46″ and 52″. Once again Sony has not released pricing for the new models.
Last month both Samsung and Panasonic released 600Hz plasma TV models which the two Companies claim delivers a significantly “better and sharper” picture than Sony’s 200Hz technology.