New Sony Marketing Boss Talks About Expensive Notebooks

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Sony who are struggling to make a dollar selling TV’s has bought in a UK based General Manager in an effort to lift Sony’s deminishing brand profile.

Sony who are struggling to make a dollar selling TV’s has bought in a UK based General Manager in an effort to lift Sony’s deminishing brand profile.

Nicolas Barendson has joined Sony Australia from Sony Europe where he was marketing director of Sony UK & Ireland, prior to that he was the head of Sony’s UK Vaio operation, his appointment follows the exit of  former general manager of consumer marketing Tony Barbour who quit Sony to form his own Company.

When he was the head of Sony’s UK Vaio operation, Barendson said in 2009 that all of the 7 to 10 inch notebooks available today are kind of “in-between” propositions for consumers, since they’re too large to fit in your pocket but still much smaller than full sized laptops. He claimed at the time that the “netbook” market will evolve to cover a wider array of devices over the next year with different form factors. For example, there could be products for “home use” and other products that are pocketable and which feature quick-boot and maybe Linux options. Perhaps a sub-netbook?

When asked about the pricing of Sony Vaio notebooks which are neither designed or manufactured by Sony, and are seen as expenjsive expensive when compared to offering from Dell, Acer Toshiber and HP Barendson said “We bring a lot of things on top of the laptop itself. In terms of investment. We provide a large amount of software with each unit. We put a lot of effort into bringing a complete solution to consumers and businesses. Everyone knows we have a very beautiful product, a very high build quality standard, very strong features and great battery life, but with all the software and extras we provide there is so much more on offer”

Barendson said at the time that he thought the “netbook” market will evolve to cover a wider array of devices over the next year with different form factors. For example, there could be products for “home use” and other products that are pocketable and which feature quick-boot and maybe Linux options. Perhaps a sub-netbook?

According to Sony Australia, “the scope of his new role at Sony Australia includes responsibility for all consumer product marketing divisions, brand marketing and the growing network service and content area of the company’s business”.

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