New Sony NGP Under Threat Before it’s Even Launched

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Sony’s NGP (next-generation portable) is already under threat from a new generation of Smartphones and games developers who see their future more Smartphone and tablet than dedicated portable gaming device.

Sony’s NGP (next-generation portable) is already under threat from a new generation of Smartphones and games developers who see their future more Smartphone and tablet than dedicated portable gaming device.

 

HIS Screen Digest said recently that on smartphones, games are plentiful and cheap, and “this combination will deliver a hammer blow to specialist devices like the NGP,” said senior analyst Piers Harding-Rolls. “The overlap between the average future NGP user — males aged 14 to 35 with high disposable income — as well as the high-end smartphone user is substantial.” As a result, HIS said it “believes that the opportunity for NGP is narrowing, especially in Western markets like Australia”

The market opportunity for specialty gaming devices “is shrinking rather than growing,” and “short- and medium-term market conditions are less supportive of the release of a high-end handheld console,” IHS continued. By the end of the fourth year after its release, IHS expects the NGP’s total installed base to be 22.8 million units, less than the 30.7 million installed base achieved by Sony PSP handheld during the same length of time.

 Smartphones, he said, “are now aggressively intercepting a wide range of consumers further up what is described as the consumption chain,” which is increasingly dominated by mainstream devices that are used for a wide range of everyday activities and that also happen to serve games content.” When consumers are on the move, he said, “this represents a convergence of activities into single devices, a trend that will result in usage away from specialist devices by the mainstream consumer and onto smartphones.”

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