Toshiba Australia, who has managed to grow their TV unit share by 14% and their value share 18% this year despite tough economic conditions and slumping demand for flat panel TVs is set to launch 13 new TVs, including a new 46″ that tracks who is watching TV to personalise PVR content and settings.
Some of the new range will have a brand new 7 core CEVO processor which is the next generation to the Company’s Cell processor being used in the Sony Playstation 3 and Microsoft’s Xbox 360.
The Company, who earlier this year had up to 8.1% share of the Australian TV market and up to 16% share of the 32″ TV market, is taking an each way bet by selling TVs that give consumers the choice of either 3D Passive or Active Shutter technology.
Among the new Toshiba range is a Full HD Regza WL800A LED TVs that include Active shutter 3D while the Regza VL800A delivers Passive 3D capability.
Currently Samsung is fighting LG in the Federal Court in an effort to have LG advertising for their ‘passive’ 3D TV technology banned.
Sanjay Bhartiya AV Product Marketing Manager Toshiba Australia and New Zealand said “It is our understanding from retailers that passive 3D TV technology is outselling active shutter technology by three to one. We are giving consumers the choice of both 3D technologies with our new range”.
The larger LED and LCD TVs being offered by Toshiba in the second half of the year will deliver new menu capabilities that make accessing and scrolling through the menu easier. Users can also set four personalised ID tags, so that setting and information recorded to a hard drive can be accessed by four separate individuals in the home.
A neat new innovation is also found on the Toshiba remote where a slider hides keys that are not needed eliminating the chance of hitting the wrong button.
The new high end models also have DLNA capability built in and Toshiba’s up-scaler, that converts older DVD content to Full HD.
Another new innovation is the introduction of MHL (Mobile High-Definition Link) technology which is found in the WL800A TVs. This allows users to view and share HD content on their TVs via direct cable connection from mobile devices. Australia is the first market Toshiba is introducing MHL technology to.
A major sponsor of the 2011 Rugby World Cup in New Zealand, Toshiba is introducing its new line up into stores just in time for kick-off so consumers can take home the latest AV technology a Toshiba executive said.
See full specifications over the page.
Regza WL800A | Active 3D Full HD LED technology
Regza WL800A series will be available in retail stores from early September
46″ – RRP $2,329 inc GST
55″- RRP $3,179 inc GST
· Available in 46″ and 55″ full HD screen sizes
· Active 3D Full HD, LED (Edge)
· ClearScan400Hz
· CEVO ENGINE (Video Processor)
· iPTV, YouTube, (Piscassa and Facebook available via download)
· Resolution+ (Upscaling)
· DLNA – Ethernet port + Internal wireless
· Extended PVR on an external HDD such as a USB key
· Regza-LINK (HDMI-CEC)
· USB Port (JPG, MP3 & DivX+ HD, MKV)
· Active 3D Glasses (1 Pair)
· Parental Control
· Hotel Mode & Teletext
· MHL (Mobile High-Definition Link) technology
· 3D colour management
· 46″ – 6 Star MEPS rating
· 55″ – 7 Star MEPS rating
· 2 year warranty
Regza VL800A | Passive 3D Full HD LED technology
47″ – RRP $2,229 inc GST
· Available in 47″ screen size
· Passive 3D Full HD, LED (Edge)
· ClearScan200Hz
· CEVO ENGINE (Video Processor)
· iPTV, YouTube, (Piscassa and Facebook available via download)
· Resolution+ (Upscaling)
· AutoView (Ambient light + Picture)
· Regza-LINK (HDMI-CEC)
· Included Passive 3D Glasses (4 pair)
· USB Port (JPG, MP3 & DivX+ HD, MKV)
· Parental Control
Hotel Mode & Teletext
· 3D colour management
· 7 Star MEPS rating
· 2 year warranty
Regza SL800A| Full HD TV with iPTV
32″- RRP $999 inc GST
42″ – RRP $1,379 inc GST
46″ – RRP $1,899 inc GST
· Available in 32″, 42″ & 46″ screen sizes
· Full HD, LED (Edge)
· ClearFrame 100Hz
· CEVO ENGINE (Video Processor)
· iPTV, YouTube, (Piscassa and Facebook available via download)
· Resolution+ (Upscaling)
· AutoView (Ambient light + Picture)
· DLNA – Ethernet port + Optional wireless dongle
· Regza-LINK (HDMI-CEC)
· USB Port (JPG, MP3 & DivX+ HD, MKV)
· 8 Day EPG & On/Sleep Timer
· Parental Control
· Hotel Mode & Teletext
· 3D colour management
· 32″ – 6 Star MEPS
· 42″ – 7 Star MEPS
· 46″ – 7 Star MEPS
· 2 year warranty
Regza AV800A | HD LCD TV
32″ – RRP $599 inc GST
· Available in 32″ screen size
· Full HD screen WXGA LCD TV, 50Hz
· 2 x HDMI with Regza-LINK (HDMI CEC)
· Metabrain Pro (Video Processor)
· Active backlight control
· 8 day EPG & On/Sleep Timer
· USB Port (Video, Music, Pictures)
· Parental Control
· Hotel Mode & Teletext
· 5.5 Star MEPS rating
· 2 year warranty
Regza LV800A| LCD TV Full HD
32″ – RRP $679 inc GST
40″ – RRP $899 inc GST
· Available in 32″ and 40″ screen sizes
· Full HD LCD TV 50Hz.
· 2 x HDMI with Regza-LINK (HDMI CEC)
· Metabrain Pro (Video Processor)
· Active backlight control
· 8 day EPG & On/Sleep Timer
· USB Port (Video, Music, Pictures)
· Parental Control
· Hotel Mode & Teletext
· 32″ – 5 Star MEPS rating
