Telstra who appear to have a love hate relationship with Apple is not prepared to give away money simply to stock the iPhone say insiders.
In their latest catalogue inserted into morning newspapers the carrier promotes the Blackberry, Windows Mobile phones and offerings from HTC and Motorola but not the iPhone.
This is despite the fact that in the three months ended June according to GFK data, Australians had purchased 215,000 smartphones compared with just 32,000 for the same period a year ago.
While sales of Smartphones increased 600% sales of standard mobile phones fell by 30% during the first quarter of 2009 say GFK.
Last year several carriers in Australia were forking out heavy subsidies to attract consumers to buy an Apple iPhone however a new research study reveals that this has done nothing to increase A spokesperson for Strand Consult said “According to the research we have conducted on the operators, not one of these have increased their market share, revenue, or their earnings as a result of introducing the iPhone,”
“On the contrary, some operators have sent out profit warnings because of the iPhone,” the Copenhagen-based wireless consultancy said in report scheduled to be published this week.
In Australia Telstra was the last carrier to sign on to sell the iPhone with insiders telling ChannelNews that the Companies make more money selling a Blackberry or Windows Mobile phone than an iPhone.
recent financial reporting by Apple reveals that the Company has been achieving returns of over 30% selling their iPhones by carriers.