Sales of netbooks and notebooks are set to peak early in 2010, according to research Company Display Search, with sales falling again in 2011.DisplaySearch claims that 2009 shipments will increase 103 per cent over 2008 and, while shipments will continue to increase, they will do so at a much lower rate than during the past 18 months.
DisplaySearch said that it expects 2010 netbook shipments to rise an additional 19 per cent. Netbooks saw a major lift in overall revenue,with sales climbing 72 per cent in 2009 over 2008, to $11.4 billion.
The other mobile computing categories, ultraportable PCs, portable PCs and desktop replacement PCs, all saw revenue totals fall for 2009. This trend will continue in 2010, except for desktop replacements, which will see a healthy 21 per cent uptick.
Mobile computing shipments will continue to grow across the board, with the netbook category growing 19 per cent and the remainder of the category increasing 16 per cent.
The negative impact netbooks are having on the revenue and average selling prices (ASPs) will continue, DisplaySearch reported. ASPs were down 20 per cent in 2009 and could be down a similar amount in 2010.
This pushed total revenue for the category down 12 per cent to $109.4 billion in 2009. This trend will continue in 2010 with revenue slipping an additional 1 per cent on sales of $108 billion. In 2008, the year netbooks first came to market, portable computing revenue was at $117 billion.
Netbook revenue will be flat in 2010 compared to 2009.
“Mini-notes continue to be a significant piece of the notebook PC pie, in terms of both units and revenue. However, our long-term outlook is that the mini-note share of the notebook PC market has stabilized, and will remain at approximately 20 per cent through 2011 before starting to erode,” said John F. Jacobs, DisplaySearch’s notebook market research director.