In July last year, British consumer electronics brand Nothing, released its Nothing Phone (2). The successor is expected to be revealed in the coming weeks, however, the lack of recent leaks points to the truth.
Founder and CEO Carl Pei has announced the upcoming Nothing Phone (3) will actually be launched in 2025, which is a major delay compared with the usual smartphone annual refresh.
Instead of launching next month, the company has decided to take time to “redefine the user interface to enable a highly personalized and dynamic user experience as AI is integrated at a system level across smartphones.”
Nothing reportedly has plans to “build a bridge” from today’s app-based world to tomorrow’s “post-app world.”
This announcement appears to be Nothing’s way of jumping into the consumer AI race.
In the announcement, Pei revealed that smartphones are the AI gadget of the future and that AI could change the way individuals use phones.
He also noted that the Nothing Phone (3) will be the company’s first true AI phone.
The Nothing team also shows off a few demos while making the announcement. One is a personalised voice assistant inside the operating system, and the other is a personalised, dynamic home screen that can automatically grab and show a QR code, pull content from the web, and reveal reminders and weather notifications.
Pei reveals these are brand-new prototypes. “You can’t just ship a new product and be like, ‘here, there’s no more apps, are you going to buy it?’ Of course they’re not going to buy it.”
Nothing has been on the AI track for a while, having integrated ChatGPT into its recent Ear headphones.
