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Australia could get OLED TV in 2009 with both Sony and Samsung exploring the launch of the new screen technology for late 2009. Both Companies have shown OLED technology at the CES Show with Sony already selling a 11″ model in the US and Japanese markets.

Australia could get OLED TV in 2009 with both Sony and Samsung exploring the launch of the new screen technology for late in 2009. Both Companies have shown OLED technology at the CES Show with Sony already selling a 11″ model in the US and Japanese markets.

The new organic light-emitting diode technology allows vendors to build a very thin screen that uses less power and is brighter than current TV offerings. Among the vendors experementing with OLED TV’s are Sharp, Toshiba, Samsung and Sony.

The current 11-inch Sony model, which is just 3 mm thick, sells for $1,830 in Japan. SmartHouse was the first magazine in the world to review an OLED TV

A Sony spokesman said the company was considering launching OLED TVs in markets outside of the USA and Japan but declined to comment on the specific timing.

According to Thmpson Reuters, research firm DisplaySearch expects global OLED TV demand to grow 14-fold to 2.8 million units by 2012 from an estimated 200,000 units in 2009.

That compares with 40 percent growth for LCD TVs during the same period, although projected LCD TV demand in unit terms of 178.9 million for 2012 dwarfs that of OLED models. Shares in Sony, the world’s No.2 LCD TV maker behind Samsung were down 3.2 percent at 4,200 yen by midday, underperforming the Tokyo stock market’s electrical machinery index , which fell 2.2 percent.

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