Aussie men are far bigger online shopaholics than women, racking up bills of $200+ a month, according to a new survey.
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Aussie men increased their online purchases over the past four years and are now spending a third more than women each month, the survey carried out by the boffins over at Swinburne University of Technology’s Centre of Excellence for Creative Industries and Innovation, found.
This is surprising considering women are traditionally known for being far more enthusiastics shoppers than their males counteparts.
Senior research fellow Scott Ewing said men seem more comfortable spending larger amounts of money online, while women were more concerned about credit-card fraud.
Ewing noted that it is not just younger men looking for bargains online, with men in the 50-60 age bracket also figuring highly – apparently reflecting their levels of disposable income and increasing comfort with technology.
The survey estimates the value of Internet purchases by Australians is running around an average of $206 a month, up from $179 a month in 2007.