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Retailers are optimistic about the future of online retail after it has been reported that 4.1 million Australians visited online shopping website eBay during the week starting December 6, 2009.

Analysts have tipped that there will be ‘significant movements’ in the e-commerce industry this year, which will see some major brands upping their presence online, or in some cases, launching their e-commerce play.

According to International Quality and Productivity Center (IQPC), since the web is growing 5 times faster than stores – with a projected growth of 14% by 2012 (Forrester, 2009), retailers will invest in cleaning up their systems and content, gaining efficiencies and improvements across the business.

Retailers can also harness the power on social media and target directly to their prime audience.

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