Optus has announced a five-year prepaid agreement with mobile virtual network operator My Mobile Data, which is focused on delivering Australian V8 Supercars content to smart devices.
My Mobile Data, through its brand Ovo, will deliver the V8 content as part of the deal, providing subscribers with access to a range of content, including live trackside commentary.
Ovo’s Web site reveals that the service is set to launch later in the week.
“We are re-inventing the traditional telecommunications model, creating a hybrid between an SVOD and telco that will provide allowances for the consumption of entertainment and ‘Ovo content’ for sports and entertainment fans,” said Matt Jones, My Mobile Data CEO.
Customers will be able to access content and audio via both a Web app and Web site. – Channel News
