Optus has called a snap media briefing for Thursday to announce a mystery product that it claims will be “the biggest development in home telephony in decades.”Michael Smith, Optus consumer products MD and Gavin Williams, consumer marketing director, will show off the product to reptiles of the Aussie press over an “intimate lunch” at Neil Perry’s Rockpool restaurant in Sydney’s Rocks area on Thursday.
According to the invitations, e-mailed yesterday evening, the new product is “set to revolutionise the way Australians connect in their homes and is not to be missed.”
And, lest anyone not get the message, it adds that the product represents “the biggest challenge to the Australian home phone since services began nearly 130 years ago.”
All will doubtless be revealed over the fish and chips on Thursday.
