More than half of all Australian households have switched to digital television, says Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy.
According to the second Digital Tracker Survey (April to June 2009), 53 percent of Australian households have converted to free-to-air digital. In addition, 93 percent of households are aware of the digital switchover and 77 percent are being pleased with their switch to digital TV.
“Digital switchover is the largest national format change since decimal currency and progress to date suggests Australians are on board. There is still a significant challenge ahead but evidence shows strong community awareness and satisfaction with the improved picture and sound quality, new content and new channels,” says Conroy.
Digital Switchover Taskforce’s Executive Director, Andy Townend has welcomed the second Digital Tracker report.
“The quarterly digital tracker surveys will provide great assistance to the Digital Switchover Taskforce as we target efforts to get Australia ready and drive a successful national switchover,” says Townend.
The Rudd Government has made a commitment to complete digital switchover by
December 31, 2013 and has announced a progressive regional switchover timetable starting in the Sunraysia/Mildura area of Victoria in the first half of 2010.