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Energy Drink company Red Bull has launched a new mobile network called Red Bull Mobile, which is due to be launched later this year. Currently, a similar network is up and running in Austria.

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Xtreme Sports: Red Bull Mobile is said to cover Red Bull Sporting Events

The network will operate on the updated Vodafone 3G network which is currently being expanded.

“Vodafone is excited to be working with Red Bull, which is gearing up to be a very interesting and innovative new player,” said David Harrison, General Manager, Wholesale and Vendor Management at Vodafone Australia.

Red Bull Mobile will deliver content covering the ‘World of Red Bull’, which will include coverage of events, athletes, sports and cultural content.

It also claims to deliver a state-of-the-art telecommunications service, offering branded handsets at a competitive price. Operating on a 3G network, consumers will also be able to watch Red Bull TV. 

A third party, known as Aggregato, will provide retail sales, distribution management and service support for the company.

“The launch of Red Bull MOBILE in Australia provides us with an exciting opportunity to further connect with our loyal fans and consumers and introduce our media products in the Australian media and mobile market,” said Jason Sargent, Managing Director at Red Bull Australia.

“Red Bull MOBILE is fully integrated into Red Bull’s marketing and communication mix including sports properties such as Formula One; culture marketing initiatives such as Red Bull Thre3Style; and media properties such as the Red Bulletin magazine, offering our consumers a unique experience that no other brand can offer,” said Sargent.

More information on Red Bull Mobile will be made available closer to the company’s Australian launch date.

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