A senior executive at Panasonic Australia has said that not all 3D is equal and that some manufacturers will start selling 3D in Australia that is not 1080p to both eyes. He has also called for the development of an industry standard similar to what the Bl- ray Association has for Blu-ray devices.
Paul Reid, the director of consumer electronics at Panasonic Australia, has also said that content for 3D TVs will be limited initially in Australia and that it will be sport and movies that will drive adoption.
Speaking at the 2010 CES in Las Vegas, Reid also said that media Companies are going to have to change their models in Australia as Internet TV and 3D is integrated into TV display screens.
He admits that Australia is missing out on vast amounts of content such as movie, music and 3D sporting content because of issues over copyright and distribution rights.
“In the US, consumers have access to a vast amount of IP content. Panasonic is teaming up with Direct TV to deliver 3D sporting and documentary programs we will also have access to 3D movies, which at this stage we cannot bring into Australia. The content landscape is going to have to change with the introduction of 3d and Internet enabled TV’s or Australians will miss out on a lot of available content,” said Reid.
Panasonic will release several new Plasma 3D TVs in time for the 2010 World Cup in South Africa, including a new 50-inch 3D model. This will be followed by 58- and 65-inch models by Xmas 2010.
Reid said, “Not all 3D is equal and we believe that Panasonic has a big advantage in that plasma is better suited for 3D and that all our models will deliver Full-HD 3D. We also have the advantage of having our own Panasonic 3D single-lens camera that will be used by movie companies, documentary producers and organisations recording sport. What Panasonic will deliver is 3D content that will have no cross talk blurring or afterglow. Panasonic has been working on 3D for a while and we are in a strong position with both 3D plasma panels and Blu-ray and 3D content partners already in place.”
He said that the new Viera plasma TVs set to be launched in Australia have been redesigned using new frame-sequential technology. This controls the content that is sent to each eye.
“We believe that plasma is the best technology to deliver a 3D experience and we believe that we can prove that.” Reid also said that the Japanese Company was also set to launch new LCD TVs in 2010 with the release of four new models including a new 42-inch model.
“We will not be calling our new LCD models LED despite them incorporating backlight LED technology,” said Reid.