X

The Australian mobile services market will grow from around 29 million subscriptions this year to more than 35 million by June 2015, according to new research from Telsyte.

A rise in bring-your-own-devices (BYOD) plans, along with SIMs covering multiple consumer devices and some 3 million machine-to-machine (M2M) mobile subscriptions will take Australia’s mobile services skyward, the market research firm forecasts.

Australia already has one of the highest population-penetration rates of mobile handsets in the world and the total services in operation (SIOs) will grow from a population-penetration of 127 per cent in 2011 to almost 150 per cent in 2015 according to Telsyte’s Australian Mobile Services Market Study 2011-2015.

“While we estimate that mobile SIOs will increase by more than 7 million during the forecast period, growth will mainly come from the M2M segment which typically has a lower average revenue per user (ARPU), resulting in a less than disproportionate increase in mobile services revenue,” said Telsyte analyst Alvin Lee.

Telsyte views two distinct trends driving the market. One is the demand for BYO smartphones on month-by-month, post-paid plans, tipped to gradually increase over the next two years, which will benefit MVNOs catering for the BYOD device segment of the market.

The counter trend is an increase in purchases direct from carriers for leading smartphones from vendors like Apple, HTC and Samsung, where users are looking for a subsidised device.

Telsyte believes growth of the MVNO sector will continue to impact carriers’ networks. “MVNOs create additional revenue for carriers; however it comes at a hidden cost as it often requires an increase in capex,” Lee said.

JBL TourPro3 728x90 OZ Mobile Phone Market Set To Grow 127%
BEL2535 BPB024 4SQ Banners 728x90 OZ Mobile Phone Market Set To Grow 127%
Westan 728x90px OZ Mobile Phone Market Set To Grow 127%
Marshall 728x90 1 OZ Mobile Phone Market Set To Grow 127%
Px7 S3 728x90 1 OZ Mobile Phone Market Set To Grow 127%
728 x 90 OZ Mobile Phone Market Set To Grow 127%
FA 979 HN MDF SG14 14gen 728x90 1 OZ Mobile Phone Market Set To Grow 127%
MaxRanger4K Leaderboard 728x90 OZ Mobile Phone Market Set To Grow 127%
BlueAnt 4SQM PumpAirUltra 728x90px OZ Mobile Phone Market Set To Grow 127%
250527 SAV Channel news June25 Leaderboard 728x90 1 OZ Mobile Phone Market Set To Grow 127%
728x90 OZ Mobile Phone Market Set To Grow 127%
GOTHAM 728px x 90px OZ Mobile Phone Market Set To Grow 127%
ChannelNews AZ100 728x90 OZ Mobile Phone Market Set To Grow 127%
HAIER Series 600 FLW HPD Pairs 728x90 1 OZ Mobile Phone Market Set To Grow 127%
AU X8 Banner 728x90 OZ Mobile Phone Market Set To Grow 127%
Uniden Channelnews SoloX July 2024 728x90 1 OZ Mobile Phone Market Set To Grow 127%
Flick of a switch 728x90 1 OZ Mobile Phone Market Set To Grow 127%
Skullcandy 728x90 1 OZ Mobile Phone Market Set To Grow 127%
channel news banner 728x90 Hitachi OZ Mobile Phone Market Set To Grow 127%
MOTO 36331576 Q3 Ad Banners 728x90 2 OZ Mobile Phone Market Set To Grow 127%
728x90 OZ Mobile Phone Market Set To Grow 127%
ELX DIG Crosscat Promo 728x90 Mar25 OZ Mobile Phone Market Set To Grow 127%
Hisense KV BannerAd 728 90 OZ Mobile Phone Market Set To Grow 127%
Arlo July Promo Digital 728x90 2 OZ Mobile Phone Market Set To Grow 127%


YOU MAY ALSO LIKE