Digital Post are fighting Australia Post bid to to block it from using the name.
Digital Post Australia’s online post box service for Oz announced last month by a partnership between Computershare, Salmat and US based Zumbox, is hoping to have the e-postal service established later this year.
The system would allow users to receive and store utility bills and bank statements in an online post box.
However, Australia Post announced its own service, called ‘Digital MailBox’, just days later and now it seems is looking to prevent its digital rival from using the ‘Digital Post’ name, despite the newcomer having preceded its service.
Australia Post applied for an interlocutory injunction against Digital Post at Federal Court yesterday, accusing it of “cashing in” on its name, although this was refused by the Judge.
Digital Post Australia has have been developing the solution for Australian market for about a year, said David Hynes, Chairman.
Zumbox already operates a similar service in the US. delivering of over 6 billion pieces of mail to households. The platform is based on street addresses and digitally connecting transactional mailers with households.
“We remain best-placed to deliver Australia’s first digital post box in 2012 and have demonstrated leadership in this field from the beginning,” said Hynes.
Hynes also said he was “very confident” its technology partnership with guru’s Zumbox will make digital post box a reality for all Australians very shortly.
The case will go to trial next month.