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The Australian smartphone market has surged 235% off the back of strong touch phone, iPhone and Blackberry sales claims IDC.

The Australian smartphone market has surged 235% off the back of strong touch phone,  iPhone and Blackberry sales claims IDC.

According to the research Companies quarterly mobile phone tracker study  shipments surged 29% year-on-year (Y/Y) in the first half of 2009, with data-centric converged devices (those with a touchscreen or QWERTY keyboard) up 235% Y/Y.
 
For the first time ever, data-centric converged devices exceeded voice-centric, accounting for 51% of all converged device shipments in Q1 2009; by the end of Q2 data-centric penetration rose further to 65%.
 
“Touchscreen and QWERTY keyboard-based converged devices have seen phenomenal growth over the past 12 months, when the segment comprised only 25% of all converged devices shipped,” said Mark Novosel, Market Analyst, Telecommunications at IDC.
 
Traditional mobile phones, which currently comprise 66.9% of the total Australian mobile device market, have also performed well, growing 11.5% Y/Y.
 
The Australian mobile market has excelled throughout the worst of the global financial crisis, now with increased optimism returning, IDC expects the market will continue performing strongly in the coming years.

 


“IDC has upgraded its five-year forecast in response to two strong quarters of growth, with Australia’s converged device market now expected to grow at a CAGR of 13% over the next five years,” said Novosel.
 
“The Australian Dollar has recovered strongly over the past six months, meaning consumers can expect converged device prices to soften in the second half of the year, ahead of the Christmas spending season,” adds Novosel.
 
The launch of the third generation iPhone 3GS and price cuts to the iPhone 3G 8GB have propelled Apple to second place in the converged device rankings, with market share more than doubling to 21% of the converged device market in Q2 2009.

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