Panasonic: A Picture Is Worth A Model’s Contract

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A model who posted a photo of an upcoming Panasonic camera to Instagram is being sued for more than US$1.6 million.

Hong Kong model Angelababy lost her endorsement deal with Panasonic after leaking a photo of their upcoming GF5 camera on Instagram. According to Panasonic, the leaked photo was a serious trade secret violation that affected their marketing plans and strategies.

Accoridng to China News, Panasonic is seeking a full refund of their contract, which is worth 9,910,014 yuan (US$1,159,181.50) and another million yuan (US$157,334) in damages.

The Ad-agency who was leading the Panasonic campaign, McCann Shanghai, is countersuing Panasonic on the grounds of unlawful termination and are also arguing the terms of their contract were met.

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