24 hours after Sony announced that it was trying to catch a wave with Billabong Panasonic has confirmed that it has cut a deal with rock guitar great Jeff Beck to promote the Lumix DMC-G1.
24 hours after Sony announced that it was trying to catch a wave with Billabong Panasonic has confirmed that it has cut a deal with rock guitar great Jeff Beck to promote the Lumix DMC-G1.
Beck, who has been a rock icon for more than 40 years through his association with the Yard Birds, Rod Stewart, Jan Hammer and various iterations of the Jeff Beck Group, is also a new inductee into tRock and Roll Hall of Fame.
Beck who is set to do a global tour is set to urge fans to click into it when they turn up at one of his shows.
Through the deal, fans who bring their Panasonic DMC-G1 cameras to Beck’s live performances will have the opportunity to take photos and videos at the event.
Photos taken with a G1 at the concerts can then be submitted to the “Best of the Tour” series. The best photos will be available for viewing on VieraCast of Facebook on a special link of the Panasonic G1/Concert Series, as well as www.jeffbeck.com.
The first 10 people who show up at a venue with a Panasonic Lumix DMC-G1 camera will be identified with a special Panasonic VIP logo photo pass.
