In addition to launching its new G-series cameras, Panasonic has announced that it will be publishing a book that shows the work of local LUMIX amateur photographers as well as professionals.
The high-quality book will also feature some of Australia’s leading photography professionals and will go on sale in November 2010.
Panasonic Australia Marketing Communications Manager, Matthew Mannall, said: “This is a unique opportunity for our community of Lumix photographers to be published. Images can be anything from exquisite landscapes, through to the people who inhabit it. Anything that helps show Aussie life in all its diversity will be considered for LUMIX Life.”
Professional photographers taking part in the initiative include Ken Duncan, Peter Eastway, Bill Bachman, Leo Meier, Nick Rains, Frances Mocnik, Ted Grambeau, Hugh Brown and celebrity guest photographer Ray Martin.
Panasonic also announced that proceeds from the sale of ‘LUMIX Life – Focus on Australia’ will be used to help fund ‘Walk a While’, an indigenous arts educational program that gives indigenous youth access to training and technology in the areas of photography, film and music.
Every entry will be viewed and considered by the LUMIX Life judging panel. The panel will consider four criteria when reviewing submissions:
- Artistic and literary merit of the image and caption combined
- Technical competency of the image
- Photographic quality of the image
- A photo taken in Australia adhering to the theme of “quintessential Aussie landscape and lifestyle”.
LUMIX Life entrants will also go in the running to win an amazing Panasonic LUMIX DMC-GF1 camera, with three to give away – one each month between April and June 2010. One camera will be awarded each month to the best photo, as determined by Ken Duncan.
Online submissions to the ‘LUMIX Life – Focus on Australia’ project are welcome from 1 April to 30 June, 2010.