Panasonic is hoping that 3D TV will allow it to charge more for a TV display screen. At a presentation this week in Japan the Japanese company demonstrated a 103″ plasma screen running their new 3D technology which the company claims could be hitting the home market soon.
Both Samsung and Sony recently demonstrated 3D TV technology at the 2009 CES show in Las Vegas.
Three-dimensional video works by sending different images to the left eye and the right eye to create an illusion of depth. As with much of today’s 3-D technology, Panasonic’s 3-D TV requires the viewer to wear special glasses that rapidly shutter one eye’s view, and then the other, synchronized with the image.
At the demonstration in Tokyo Panasonic showed off a 103-inch plasma TV using footage of the Beijing Olympics opening ceremony where the audience who were wearing the special 3D glasses saw images which they said “were jumping out of the screen”.
Keisuke Suetsugi, a Panasonic manager, said gadget prices are falling rapidly, but 3-D features will help add value to products. Image quality has improved from previous 3-D technology, and Hollywood studios are sold on 3-D films, he said. Of some 36,000 theater screens in North America, about 2,000 are 3-D, according to Panasonic.