Panasonic Free-To-Air 3D Footage From Panasonic

Early this morning, the world’s first free-to-air 3D broadcast was transmitted throughout Australia, containing footage shot on a new Panasonic camcorder.

The screening of the five minute segment from Panasonic Australia captured scenic views for 3D test transmissions, and was the first time Australian homes had received 3D content. Test transmissions will continue to run for a period of nine weeks and include a number of upcoming sporting events.

Shot on location in Canada, the footage was some of the first to be captured using the Panasonic AG-3DA1 Full HD 3D camcorder prototype, which contains two lenses, a camera head and memory card reader in a single housing.
 
Mathew Alexander, Product Manager, Broadcast, Panasonic Australia said it was an exciting opportunity for the company.
 
“There is no better test of this revolutionary technology than the first free-to-air 3D broadcast anywhere in the world,” Alexander said.
 
“This is a historic moment for television, not only in Australia but for the world. We are delighted that we have the opportunity to share in it and position Panasonic as a leader in 3D technology from day one.”
 
Unlike large 3D camera systems, the Panasonic AG-3DA1 Full HD 3D camcorder, allows video shooting with greater mobility and from all angles; significantly reducing the time required for set up and adjustments.

This 3D camcorder is designed for videographers to capture immersive content within moments, and its availability is expected to accelerate the amount of 3D content being created for broadcast and distribution on new 3D Blu-ray discs.
 
Unveiled at CES in the United States in January, Panasonic’s AG-3DA1 3D camcorder will be available in Australia in October 2010.